There are a million reasons to have a website. Here are my top ten reasons why it's so important to have a professionally designed website for your business.
1. So Your Customers Can Find You!
2. To Develop Your Brand
Your website helps you to establish your brand. It helps you to connect with your customers and to promote your company values to your audience.
3. Show Up In Local Business Listings
If you are a local business, your website is a signal to Google that you are a legitimate business and by connecting it with your Google Business Listing, you can help your search engine rankings. Find out more about local business SEO.
4. More Traffic
Get more traffic and ultimately more customers by blogging and adding articles to your website. Adding content to your website on a regular basis shows Google that your website is active and updated. The search bots end up coming to visit your site more often and search engines love fresh content.
5. Collect Leads
Having a website gives you an opportunity to place a newsletter signup on your page. Building your email list a great way to build trust and develop relationships with your customers. Offering a free download or discount in exchange for a potential customer's email can help you market to an audience that has already showed interest in your services.
6. 24/7 Marketing
Your website is always available to your customers and potential customers no matter what time of day it is. So while your sleeping, a potential shopper may interested in what you have to offer. Your business is available at all times.
7 . Authenticity
By having a professional, visually appealing website you are showing that you are the real deal. You want to stand out and tell the world that you are a serious and professional and your website does that.
8. Educate your Customers
Your website is a platform to share your services with the world and your chance to tell people what you do. You can write articles, create videos, hold webinars, and basically do anything you want - including educating people about your offerings.
9. Opportunity To Develop Partnerships And Expansion
By building your brand and popularity online you open doors for potential partnerships with other businesses. By connecting with businesses who offer different services than you, but still in the same industry, you can potentially offer more to your customers.
10. Global Reach
You have access to everyone and anyone - all over the world. Remember, there are over 3 billion people on the internet today.